The pharmaceutical industry is increasingly looking to meet the opportunities and needs of a broad agenda on sustainability, from the more efficient use of materials and reducing energy costs and carbon emissions to ensuring greater access to medicines and inclusivity of employment.

Sustainable transformation doesn’t come without its challenges and can be difficult to navigate at scale. However, momentum is building. With environmental impact now firmly on the strategic agenda, progress is being shaped by evolving regulation, investor expectations, and shifting societal demands.

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Recognising this complexity, many companies are now moving from high-level commitments to more targeted action. As a result, sustainability is becoming an integral part of long-term strategic planning across the sector.

For events like CPHI, a series of global, annual pharmaceutical supply chain trade events, this shift brings a new sense of purpose. Long known as a global platform for pharma innovation and networking, CPHI is increasingly positioned as a space where sustainability challenges can be addressed directly and openly, and where actionable progress is enabled through collaboration.

To explore how trade events can serve as catalysts for sustainability in pharma, Pharma Nature Positive spoke to Silvia Forroova, Director, Partnerships & Sustainability at Informa Markets. In this conversation, she outlines how CPHI embeds sustainability into its event design, fosters collaboration across the sector, and creates space for new ideas to emerge.

Strategic Commitment to Sustainability
Q: How does CPHI integrate sustainability into its event strategy?
Sustainability is embedded into every facet of the event. As part of Informa’s FasterForward programme, CPHI operates under a group-wide framework with these sustainability pillars:

• Faster to Zero (focusing on waste and emissions reduction)
• Sustainability Inside (embedding sustainability inside every brand – whether it’s through content, events, intelligence, research, or training, this pillar helps customers accelerate their own sustainable development, creating growth opportunities and supporting progress in the specialist markets it serves)
• Impact Multiplier (broadening access to knowledge and networks)